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BCCI takes BYJU'S to NCLT over unsettled sponsorship dues
The Board of Control for Cricket in India (BCCI) has initiated legal action against edtech major BYJU'S, bringing the matter to the Bengaluru bench of...
After BCCI exit, Saurav becomes Bandhan's face
Bandhan Bank ropes in the Prince of Kolkata as brand ambassador
Viacom18 bags consolidated digital media rights for IPL
Viacom18 has won the non-exclusive digital rights for 18 matches of the Indian Premier League (IPL) during the media rights auction that began on June...
Aadhar helped the nation massively during the pandemic: Nandan...
Says one can't survive without a digital strategy
BCCI, IPL franchisees, players bat for health protection
Decision to suspend IPL matches may erode 50% of brand value for sponsors
IPL loses $1 bn in brand value
Depending on the extent of the post Covid-19 slowdown, most sponsorship contracts may get renegotiated next year, as the spending power of the...
Azhar wants IPL matches in Hyd; backs govt appeal
Hyderabad Cricket Association (HCA) president and former India captain Mohammed Azharuddin has pitched in for holding Indian Premier League (IPL)...