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EY and Big Bang Social put influencer marketing growth at Rs 3,375 crore by 2026

EY and Big Bang Social put influencer marketing growth at Rs 3,375...

Nano influencers had the highest engagement rate compared to other influencer categories

Influencer marketing to boom during Diwali

Influencer marketing to boom during Diwali

In the coming years, the virtual influencer market is set to grow significantly as brands and marketers realize the vast potential of incorporating virtual influencers into their campaigns. Advancements in technologies like artificial intelligence and virtual reality will enhance the capabilities of virtual influencers, driving their popularity even higher

FMCG, BFSI and automobiles lead the pack in leveraging influencer...