Raymond's new fabric collection Vibez
Hyderabad Raymond, manufacturer and retailer of premium fabric and apparel, has announced the launch of its latest vibrant collection of shirting fabric Vibez. Popular designer Suket Dhir, whose work has been recognised as one of the most prestigious in global fashion world, has crafted the exclusive collection of ensembles for the launch of Raymond Vibez.
The collection, gains inspiration from nostalgic Indian motifs and combines them with highly contemporary aesthetics. It has bold experiments with colour palettes with seven distinctive prints - watercolour washes, swirling paisley, bold abstract, tie-n-dye, checkerboard, deep with indigo, and tribal prints.
S Ganesh Kumar, COO, Raymond Lifestyle Business said; "As lives return to normalcy, consumers are seeking a refreshing perspective on casualisation and are increasingly experimenting with fashion sensibilities. Revamping a wardrobe can be a big mood enhancer that can uplift spirits to revel in the upcoming festive season. The launch of Vibez is apt in the current context wherein people are looking forward to shopping with optimism."
The new collection is available across different fabrics such as cotton, linen and various blends, starting at Rs 850 onwards, per meter, across all fabric blends, and Rs 1,800 onwards for a custom tailored shirt.
Suket Dhir said, "It is good to see Raymond come up with Vibez. Our interpretation for it is multi-utilitarian, versatile, cool and trendy. How clothing can change the entire atmosphere around the person wearing it, is well documented. We have played around with the fabrics in a classic Suketdhir style. The colours and patterns are such that it expresses the vibe or the mood of the wearer. A collection that is perfect to brighten up a gloomy winter day, and the combination of linens and corduroys to keep the cool breeze out and cool quotient in."