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Legend 1942 luxe perfumes from India, for the world

Born out of a philosophy that fragrance, much like clothing, can be a means of expression, Legend 1942 luxe perfumes offering encapsulates diverse moods, occasions and seasons. The collection is available online, starting at Rs3,000 for 30ml

Legend 1942 luxe perfumes from India, for the world
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Mumbai: Legend 1942 is an enchanting range of luxe perfumes inspired from and made with select ingredients that celebrate the rich natural and cultural legacy of India. Legend 1942 has been co-founded by Anuradha Sansar, a seasoned fragrance professional and globally acclaimed brand strategist.

Legend 1942 is born of a philosophy that fragrance, much like clothing, can be a means of expression. Each offering encapsulates diverse moods, occasions and seasons.

It allows the wearer to accentuate distinct looks and feelings. Legend 1942 celebrates the vibrant spirit of India and the new breed of global Indians. The blends are modern expressions crafted from timeless ingredients like jasmine, lavender, saffron, sandalwood, rose, davana and pink champaca. The fragrances are designed to truly come alive when you wear them. They mirror your passion and your individuality. It is after all, the energy of you, in a bottle.

Created for him, for her, for anyone with an appreciation for intriguing alchemies, this distinctly gender fluid collection comprises three variants, flamboyance, heritage and In-DNA. Each of these variants has two sub-variants, black and white, symbolising the yin and yang.

Legend 1942 is an ode to the rich aromatic legacy of India blended with her famed energy. The brand acknowledges and celebrates the role of the farmer in its creation. The rarefied olfactory experience is a result of the farmers toil. The brand actively ensures their well-being by providing them access to education, financial resources and sustainable agricultural practices.

Talking to Bizz Buz, Anuradha Sansar, co-founder and CEO, Legend 1942, says, "There are no Indian players in the same space as Legend 1942. In the Indian market, there are mass brands like Fogg/ Engage/ Titan Skinn, etc., and some very niche players like Bombay Perfumery/ KAMA/ The Perfume Library/ Forest Essentials."

Legend 1942 is offering a unique proposition of everyday luxury and competing with the mid to high-end international brands which are usually purchased duty-free OR gifted by travellers"

The growth rate in India has been approximately 11 per cent in the last few years and is projected to grow exponentially in the following years due to rising personal care, brand awareness, self-actualization, awareness about products that do good to you and your environment, and most importantly products that give back to the nature. Most high-end luxury fragrances are either bought from the grey market or gifted hereby not giving consumers the benefit of choice, she says. The biggest challenge is to change the narrative around "Made in India" fragrances in terms of the quality and aesthetics offered both in the packaging and fragrance design. Different entities have already staked their claim on being the best and this must change, she added.

According to her, "We aim to continue our journey into the wonderful land of India and bring into the global limelight our ingredients with various scented offerings. Her ingredients are India's most glittering gift to World Perfumery. With India as our muse and our farmers as inspiration, we hope to delight consumers globally."

Our vision, she said, is to make Legend 1942 a homegrown luxury brand that offers a truly world class olfactory experience. We've set out to change the narrative around Made in India fragrances, one conversation at a time. With India as our muse and our farmers as inspiration, we are here to take our homeland's aromatic legacy to its deserved fruition. The collection is available online, starting at Rs 3,000 for 30ml.

Kumud Das
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