Hyundai campaign celebrates women cricketers
#TheDriveWithin campaign will run up to April this year, showcasing the grit and determination of four Indian women cricketers in donning the national team caps
Hyderabad Hyundai Motor India Ltd, has launched #TheDriveWithin campaign to celebrate the spirit of sports and showcase the inspiring real life stories of four Indian women cricketers -- Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues.
As a highly youth centric brand, Hyundai aims to celebrate the true expression of woman power and inspire budding women athletes across India. The campaign will capture real events and stories from the lives of the four cricketers that have had a significant and strong contribution to Indian Cricket.
"Hyundai has shared immense synergies with the spirit of sports. Athletes across the globe are driven by passion and commitment, while also undergoing years of gruelling training that enables them to become top performers at the world stage. At Hyundai, we too share this spirit; developing products and solutions that are built with passion and commitment. The campaign, is an intiative to inspire athletes with true stories of Indian women cricketers, showcasing their grit and determination to succeed."
The first film showcases Smriti Mandhana' s life story and the genesis of her journey of becoming a cricketer. Smriti' s Mother and her family, played an instrumental role in recognising what her true ambitions were.
The second film captures the real life story of Shafali Verma and her determination to play cricket alongside boys her age. It further presents the extent of Shafali' s resolve as she gets her hair cut to be able to participate in the sport beside boys. The film encapsulates the pinnacle of her tenacity when she approaches her father and say's "Papaji, baal kaat do, balla chalana hai."
Taniyaa Bhatia's true story is chronicled in the third film that portrays her capitalising her height and donning the legacy of gloves to become a wicketkeeper batter. The film begins with a young Taniyaa hanging on a monkey ladder and moving swiftly from one rung to the next. It further showcases her parents' role in encouraging her towards becoming a wicketkeeper batter by passing on her father's wicket keeper gloves to her.
The final film showcases Jemima Rodriguez on her quest of being in India cricket team, with her school principal challenging her to make it to the Indian squad. When she falls short in selection trials, the film showcases her grit to come back even harder and overcome her challenges. The film ends with Jemimah fulfilling her passions, standing tall in a cricket field wearing the Indian cricket jersey as the national anthem echoes across the stadium.
#TheDriveWithin campaign will run up to April this year, showcasing Hyundai's commitment to inspire women athletes and celebrate 'International Women's Day'.