How generative AI reshaping the travel booking landscape

In a landmark move, MakeMyTrip collaborates with Microsoft to make travel planning more inclusive and accessible by introducing voice-assisted booking in Indian languages.

The new, in-platform tech stack powered by Microsoft Azure OpenAI Service and Azure Cognitive Services, will converse with the user to offer personalised travel recommendations based on their preferences; curate holiday packages based on variable inputs like occasion, budget, activity preferences, time of travel, etc., and even help book these holiday packages.

It opens the online travel ecosystem for every strata and demographic across the country. Currently, the beta version of this integration has been introduced in English and Hindi for flights and holiday customers.