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Footwear brand Khadim opens 1st flagship store at Kolkata airport

The store promises to offer to blend special brand experiences to create a fascinating, customer centric shopping destination for all footwear needs of a traveller

Footwear brand Khadim opens 1st flagship store at Kolkata airport
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BSE and NSE-listed Khadim India Ltd, the second largest retail footwear brand, starting its journey in the 60's from a small shoe store in Chitpur, Kolkata, is now foraying into travel retail segment, throwing open its maiden flagship airport outlet the domestic departure terminal at Netaji Subhas Chandra Bose International Airport, Kolkata. This incidentally, is the 206th company owned stores across India. Many such airport outlets will follow, going forward.

The store promises to offer to blend special brand experiences to create a fascinating, customer centric shopping destination for all footwear needs of a traveller. It will house an array of premium footwear range from brands of British Walkers, Lazard, Sharon, Cleo, PRO and other sub brands. Alongside, the store will also have an assortment of trendy accessories like bags, wallets and belts.

"Our first airport flagship store is in line with our strategic expansion plan to engage in the popular global concept of airport retailing. With the increase of travellers from all walks of life, the transit retail segment has taken a new dimension altogether. We understand the importance of being part of this growing retail segment as it provides a potential platform to boost our company's growth and strengthen our retail presence. This is an incredible feather in our cap," said Namrata A Chotrani, CEO, Khadim India Ltd.

Interestingly, over the years the airport retailing market has evolved significantly due to the increase in passenger traffic. People are also spending more time before boarding their flight due to early check-in times in the airport. The brand store will capitalise on the opportunity of a high volume of assured customer base travelling round the clock. The company's focus efforts will be to provide travellers with an enhanced footwear shopping experience.

"We as a brand have been overwhelmed with the response from our esteemed customers across the country. The flagship airport store marks our entry into the airport retailing market which is evolving at a great pace. It is an important step for us to further raise brand awareness and engage with traveller consumers," said Rittick Roy Burman, Director, Khadim India Ltd.

Khadim as a brand enjoys the largest presence in East India and is listed among the top three players in South India. It is one of the emerging brands in North and West India. The company is also capitalising on its retail network to grow aggressively in footwear distribution. Owing to the company's core business objective of 'Fashion for Everyone' it can straddle both the businesses efficiently. The company, so far, has expanded its reach across 23 states and one Union Territory through 782 retail stores and the distribution vertical has a strong network of 627 distributors.

Ritwik Mukherjee
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