Adidas ropes in Deepika Padukone

Hyderabad Sports accessories brand Adidas, has roped in Deepika Padukone as brand ambassador, Padukone will work closely with the brand on their common commitment towards fitness, both physical and emotional.

Taking forward the brand's attitude of 'Impossible is Nothing', the partnership will be a testament towards breaking barriers and limitless possibilities, inspiring both current as well as future generations.

Deepika Padukone said: "Being an athlete and playing sport has played a tremendous role in shaping my personality and helping me become the person I am today. It has taught me values that no other life experience could have. Today, fitness, both physical and emotional, are an integral part of my lifestyle. I am absolutely honoured and delighted to partner with one of the world's most iconic brands, adidas."

"Deepika fits in beautifully with the brand's ambition of creating positive change through sports and movement. We are thrilled to have her join the adidas family and together we hope to inspire more women to see and realise their possibilities," said Sunil Gupta, Senior Director, Brand adidas, India.