YouTube promises to make creators more money. Know more

Neal Mohan YouTube's new chief executive officer has in a letter to creators said the video platform will put them at the core of its plans and help them find more ways to earn, as he also revealed a plan to introduce generative AI tools.

YouTube would continue investing in shopping options, while expanding subscriptions and improving digital paid offerings, he said.

More than six million viewers paid for channel memberships in December 2022, which was an increase of 20 percent from the year-ago period.

YouTube in 2022 doubled the number of creators and partners on the platform, and more than half of them were outside the United States.

Mohan added that YouTube Shorts was now averaging 50 billion views daily, and in 2022, the number of channels uploading content for Shorts grew by 80 percent.

One area creators were showing a strong interest was podcasting and YouTube was now the second most popular destination for podcasts, he said.

YouTube would start rolling out both "audio and video-first podcasts" to YouTube Music in the United States, with more regions to follow. Later in the year, YouTube will start offering RSS integrations for podcasts. RSS or Really Simple Syndication is a web feed format that allows users to access updates and other information in one area.

Regarding AI-based tools he didn't specify what the new AI-based tools would be, Mohan said the company would introduce generative AI tools that would make it possible for creators "to expand their storytelling and raise their production value, from virtually swapping outfits to creating a fantastical film setting through AI’s generative capabilities".