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YouTube launches money-making feature to entice video creators

YouTube launches money-making feature to entice video creators
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YouTube launches money-making feature to entice video creators

  • Facebook
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  • Facebook
  • Twitter
  • Whatsapp
  • Telegram
  • Linkedin
  • Print
  • Facebook
  • Twitter
  • Whatsapp
  • Telegram
  • Linkedin
  • Print

YouTube on Tuesday launched a new way for video creators to earn money from fans through a feature called Super Thanks, as the Alphabet Inc streaming service looks to attract more content makers.

The feature, a fourth way for YouTubers to earn money from their viewers, comes as competing platforms like short-form video app TikTok and Facebook Inc's Instagram are investing heavily to court creators filming viral videos.

Fans can purchase Super Thanks at four price points, from $2 to $50, as a way to express gratitude and support their favorite YouTube channels, the company said in a statement.

After a purchase on a video page, a highlighted comment will appear in the comment section, allowing the creator to respond to the fan's gift with a comment. The feature is available to thousands of creators in 68 countries, and will expand to all eligible creators in YouTube's partner program.

Dwaipayan Bhattacharjee
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