X tightens rules on AI war videos, threatens revenue ban

New Delhi: Elon Musk led social media platform X warned that it will suspend creators from its revenue sharing programme for 90 days if they post AI generated videos of armed conflict without disclosure about AI use.

X Product Head Nikita Bier announced the measure as part of its broader effort to curb manipulation and maintain access to authentic information during wartime. Subsequent violations after initial suspension will result in a permanent suspension from the revenue-sharing programme. “Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program...With today’s AI technologies, it is trivial to create content that can mislead people,” Bier wrote on X. “This will be flagged to us by any post with a Community Note or if the content contains metadata (or other signals) from generative AI tools,” he added.