Truecaller releases AI-platform adVantage

Bangalore: Truecaller, the world’s leading communications platform, today unveiled adVantage, an AI-powered recommendation engine that redefines how businesses engage users in high-attention communication moments.

adVantage leverages a centralized intelligence hub that continuously learns from user interactions, refining its outputs to foster deeper engagement and stronger business outcomes. It can work across Business Messaging, contextual advertising and various other enterprise-grade solutions, empowering brands to deliver the right message with precision and impact.

adVantage is powered by a unique, daily stream of insights from Truecaller’s vast ecosystem. By harnessing real-time behavioral intelligence and advanced recommendation models, it delivers personalized, privacy-safe experiences with data that is anonymized and aggregated, ensuring that every ad or offer is far more relevant.

For consumers, this means greater trust and relevance, as they engage only with communications that matter to them. For businesses, adVantage is an AI-powered advisor, helping reach the right audiences, unlocks new revenue opportunities and uncovers actionable insights that sharpen day-to-day decision-making. The outcome is a smarter, more effective way to align customer engagement with business growth.

Speaking on the launch, Rishit Jhunjhunwala, Global CEO of Truecaller, said, "In a world moving away from broad targeting, relevance is the new currency. adVantage is our answer to the market’s need for smarter, privacy-compliant personalization.