Tech Mahindra, AWS to build sports cloud platform
Offering focuses on building next-generation digital capabilities for sports organisations and delivering immersive and personalised experiences
New Delhi: Tech Mahindra on Monday announced it has collaborated with Amazon Web Services (AWS) to build a sports cloud platform.
The offering focuses on building next-generation digital capabilities for sports organisations and delivering immersive and personalised experiences to sporting enthusiasts worldwide.
“By building Sports Cloud on AWS, we aim to build a personalised, fan-focused community that transcends physical sports,” Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, said in a statement.
“The platform is positioned to disrupt the sports tech industry by providing opportunities for sports organisations and franchises worldwide to create a delightful fan engagement experience that is built on content and community, leading to commerce,” he added.
Both companies will collaborate to offer a comprehensive digital platform to sports organisations, offering use cases related to content and community engagement, customer data management and audience segmentation, and sports analytics, while delivering immersive stadium-to-home fan experiences by leveraging augmented reality and virtual reality (AR/ VR), and metaverse gamification.
“Our collaboration with Tech Mahindra will enable leading sports organisations to take the fan experience to the next level by creating immersive experiences and providing data-driven insights,” said Samira Bakhtiar, General Manager, Media, Entertainment & Sports, AWS.
The platform will use AWS native services, and specialist AWS services such as AWS Elemental MediaLive for delivering 24/7 linear channels and live events at scale.