Smartphone Market Growth During July-Sept Driven By Rural Demand
Vendors cleared inventory through early monsoon sales across online and offline channels to gear up for the festive season: Report
Smartphone Market Growth During July-Sept Driven By Rural Demand

New Delhi: Driven by rural demand ahead of the festive season, the Indian smartphone market grew 9 per cent in the July-September period, shipping 47.1 million units, according to a new report.
Vendors cleared inventory through early monsoon sales across online and offline channels to gear up for the festive season, according to market research firm Canalys. According to senior analyst Sanyam Chaurasia, top brands in the market are expanding their portfolio in the mid-high range, in anticipation of clearing inventory during festive sales.
“Meanwhile, brands outside the top five experienced another strong quarter. Apple drove significant volumes with the iPhone 15, with stronger demand coming from smaller cities, ahead of its latest launch,” he mentioned.
Other brands, such as Motorola, Google and Nothing, continue to drive volumes owing to strong pull factors from the unique design language, clean user interface and channel expansion strategies. Vivo claimed the pole position for the first time amid an aggressive push across channels, capturing a 19 per cent market share and shipping 9.1 million units. Xiaomi came second, shipping 7.8 million units, driven by its budget 5G lineup, while Samsung came in third with 7.5 million units.