Skyball Ventures into the Smartwatch Market with Skyfit Elevate and Skyfit Rigor Premium Models

Skyball has recently made a significant entry into the smartwatch market, announcing the launch of five new smartwatch models in 2023. The initial releases, Skyfit Elevate and Skyfit Rigor, are set to hit the market in August 2023. With a focus on providing affordable premium products, these watches are expected to be priced between Rs 1,999 and Rs 4,499, making them an attractive choice for consumers seeking value for money.

One of the standout features of these smartwatches is their AMOLED displays, ensuring users experience vibrant visuals and crisp clarity. This is a key selling point, as customers increasingly demand high-quality displays for their wearable devices. By offering advanced features and excellent performance at a reasonable price point, Skyball aims to establish itself as a popular brand among tech-savvy consumers.

Sandeep Gupta, the chairman and managing director of Skyball, emphasized the company's vision to provide feature-rich smartwatches that exceed customer expectations. Skyball has invested significant effort in designing and developing these watches to cater to diverse customer needs effectively. Additionally, Gupta hinted at exciting plans for the festive season, hinting at more product launches across various categories.

Looking ahead, Skyball has ambitious plans for the smartwatch category. The company is determined to release three more smartwatch models before Diwali, demonstrating their commitment to delivering a diverse product lineup to their customers. They are confident in achieving a sales volume of 100,000 units within the smartwatch category alone, representing an estimated 40% of their overall business.

Financially, Skyball aims to achieve a projected turnover of Rs 100 crore in its first year, with smartwatches contributing approximately Rs 40 crore to their overall revenue. To maintain the highest standards of craftsmanship and quality, Skyball has partnered with its parent company, Videomax International Pvt Ltd, for the manufacturing and assembly of their smartwatches.

Skyball's entry into the smartwatch market promises to bring affordable premium products with advanced features to tech-savvy consumers. With the planned launch of five new smartwatch models and an ambitious sales target, the company seems poised for success in the wearable tech industry. By focusing on providing exceptional quality and value for money, Skyball aims to establish itself as a prominent player in the market.