Samsung TV sales cross ₹10,000 crore in 2024; eyes double-digit growth in 2025

Samsung has hit a major milestone, crossing ₹10,000 crore in TV sales for 2024, despite a challenging year for the overall TV industry, which saw declining sales. The electronics giant now aims for double-digit growth in 2025, driven by its focus on premium products and cutting-edge AI technology.

According to Viplesh Dang, Senior Director and Head of Samsung India’s Visual Display business, the company plans to increase its market share to nearly one-third of the Indian TV market. “We expect the industry to grow in low single digits, but we’re aiming for double-digit growth by staying ahead of the market,” Dang told PTI.

Samsung’s strategy includes expanding its lineup of large-screen TVs and making advanced features like AI more accessible to consumers. The company unveiled its 2025 range on Wednesday, which includes Neo QLED 8K, Neo QLED 4K, OLED, and The Frame models, priced from ₹49,490 up to ₹11 lakh.

Samsung’s Vision AI technology—introduced in the latest lineup—makes TVs smarter, more intuitive, and personalized. The AI optimizes picture and sound quality in real time, adapting to both the content and the room’s surroundings. It also customizes content recommendations and settings based on user preferences.

A standout feature is Samsung’s Universal Gesture Control, which allows users to control the TV with simple hand gestures, using AI and a connected Galaxy Watch—eliminating the need for a remote.

Dang noted growing demand for larger screens, even in tier-II and tier-III cities. “The 55-inch segment has become mainstream. We’re now seeing new demand emerging for 75 inches and above. With 100-inch and 115-inch models coming in, we expect this upsizing trend to drive our value growth,” he said.

In 2024, the Indian TV market sold over 11 million units but faced a decline of more than 10% in shipments, according to Counterpoint Research. Weak consumer sentiment, slower replacement cycles, and economic challenges contributed to the downturn.

However, the shift toward bigger screens continued, with 55-inch and larger TVs growing about 12% year-on-year. Samsung led the market with 9% growth in shipments, boosted by its premium range and stronger offline sales.

Looking ahead, Counterpoint Research predicts stable shipments with modest single-digit growth in 2025. “We expect a stronger second half, helped by festive demand and more consumers upgrading to premium models. The ₹40,000–₹70,000 price range will be a key battleground,” said senior analyst Anshika Jain.

Samsung continues to compete with brands like Sony, LG, TCL, Panasonic, and Haier in India’s dynamic TV market.