Samsung Live at CES 2026: AI Innovations to Transform Your Devices
Samsung’s CES 2026 showcase highlights AI in smartphones, TVs, and appliances. Live for India and worldwide, featuring demos and keynote presentations.
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Samsung Electronics has made it official that the company will start its CES 2026 presentation with the "First Look" event held on January 4 at 7 PM PST in Las Vegas. The session will grant a sneak preview of the company’s intent regarding AI-driven innovations and their coming years in the world of technology.
The live broadcast for the Indian audience is set to begin at 8:30 AM IST on January 5. The event will be conducted in the Latour Ballroom at the Wynn Las Vegas Hotel, where Samsung's top brass will be indicating the company's focuses for the upcoming year.
The tech giant has been rigorously employing AI across the board in smartphones, TVs, and home appliances. 'The First Look' event is going to be a demonstration of how the AI features are going to be intertwined in the future devices and hence, providing a singular user experience.
TM Roh, who is the CEO and the head of the DX (Device eXperience) unit at Samsung, will be the one to give the opening speech. He will likely talk about the strategic direction of Samsung's DX business and will also show how AI will manipulate the interactions of devices in 2026. Roh will be furthermore explaining the company's road-map and pointing out how the different products will become part of the Samsung ecosystem.
Alongside TM Roh, two other presenters will be SW Yong, the President and head of the Visual Display Business, and Cheolgi Kim, the Executive Vice President heading the Digital Appliances Business. The three of them are going to deal with the up-and-coming advancements in the state-of-the-art TVs, display techs, and smart home appliances.
In the meantime, the Samsung event will channel the broadcast live across its official sites, like Samsung Newsroom, the Samsung YouTube channel, and Samsung TV Plus, the free ad-supported streaming service of the company. This move will make it possible for global audiences, India included, to catch the announcements live.
Besides the keynote, Samsung will conduct live demonstrations and private briefings within its exhibition area at Wynn Las Vegas. The participants will be allowed to examine new AI-powered gadgets and other breakthroughs during these sessions, which will continue until January 7. More information regarding the products and technologies will be released when CES starts officially.
