Salesforce launches ‘Starter’ CRM for MSME biz in India

Mumbai: Enterprise software major Salesforce on Tuesday announced the launch of Salesforce 'Starter' for Micro, Small and Medium Enterprise (MSME) businesses in India. Starter is customer relationship management (CRM) that includes sales, service and email outreach tools in one suite, helping companies get started - so they have the tools to improve customer experiences, reduce costs, and drive revenue

"SMBs are the backbone of any economy and faster adoption of digital technologies has helped them remain resilient in the face of adversity," said Arun Parameswaran, MD - Sales and Distribution, Salesforce India. "Businesses of all sizes are increasingly seeking ways to remove complexity from their employees’ ability to get work done and create space for higher-value work. We are excited with the impact that Salesforce Starter can create for small and medium sized businesses in India, driving productivity, efficiency and cutting costs while deepening customer relationships and delivering business success," he added.