Amara Raja honours grassroots innovators
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Hyderabad: The Amara Raja Group, a $2-billion global conglomerate, announced the winners of the "Amara Raja Better Way Awards", recognising enterprises that are transforming rural livelihoods through innovation, sustainability, and inclusive growth. Instituted three years ago, the awards celebrate individuals and organisations creating meaningful social impact and employment opportunities in rural India. Winners were evaluated on community impact, sustainability, and local job creation.
The winners of the Amara Raja Better Way Awards 2025 are: Anuttama Products Private Limited won the award for Rural Income Generation founded during the pandemic in Bettampady village near Puttur, Dakshina Kannada district, the company follows a Farm-to-Bar model to produce artisanal chocolates, driving rural entrepreneurship and income generation.
IlaAgri Services Private Limited won the award for Best Agri-based Business.

