PhonePe’s Indus Appstore now on 10 crore devices

Bengaluru: Indus Appstore, India’s Android app marketplace, announced that it has hit the 10-crore device mark.

The app store’s localised feature, allowing users to discover apps in 12 Indian languages along with English, is one of the key factors to its success. About 40 per cent of users navigate the app store in a regional language, with Hindi, Marathi, Tamil, and Gujarati being the most popular languages.

The app store has a significant presence in states like Uttar Pradesh, Bihar, and Maharashtra, with Karnataka and Telangana following close behind as key user hubs.