OpenAI Rolls Out Improvements To ChatGPT Search

New Delhi: OpenAI on Tuesday announced the rollout of several improvements to ChatGPT search, including a better shopping experience.

Search has become one of ChatGPT’s most popular and fastest growing features, with over 1 billion web searches just in the past week.

“Users can now search for a product, compare options, and buy products in ChatGPT. People will have personalised recommendations, visual product details, pricing, and reviews for products, with direct links to buy,” said the Sam Altman-run AI company.

The company further stated that product results are chosen independently and are not ads.

“Commerce in ChatGPT is still early, and we'll continue to bring merchants along our journey as we quickly learn and iterate,” said OpenAI.

These shopping improvements are rolling out to Plus, Pro, Free, and logged-out users in every market where ChatGPT is available.