Newly launched Tata Neu app will go beyond Tata Group at some point: N Chandrasekaran
The newly-launched Tata Neu app, which houses major Tata Group brands from Tata Croma to BigBasket, will be open to brands outside of the group, executive Chairman N Chandrasekaran indicated while addressing a press conference to mark the launch of the app.
"Our aim is to ensure that Neu becomes a super app which simplifies the life of every consumer from a product, services and financial needs point of view. And for that the offerings may come from the Tata table or it may come from outside," he added.
Tata Digital had launched the much-awaited Neu app last week. The app houses most Tata brands except for Vistara, Air India, Titan, Tanishq, Tata Motors, which are expected to join the platform soon.
The press conference also saw attendance of Pratik Pal, CEO, Tata Digital and president Mukesh Bansal, the founder of Cultfit and Myntra besides chief of various Tata Group brands.
Discussing the way ahead for the app, Pal said that the company will launch a new category every quarter based on the consumer demand.
The company, according to its top managment, would also be open to acquisition route to onboard other brands on the app.
"BigBasket and 1MG have become a part of the platform through acquisitions and we are open to inorganic route going ahead too," Mukesh Bansal said.
Bansal joined Tata Digital in an executive role as a president soon after the wholly owned subsidiary of Tata Sons invested $75 million in Curefit last year.
The app, according to the company's top management, has witnessed a pheonomenal response and has been downloaded 2.2 million times.