New Anduril Laptop Could Cost More—Would You Still Buy?

Palmer Luckey, founder of Oculus Rift and co‑founder of Anduril Industries, asked his followers on X whether they would pay 20 per cent more for a laptop fully manufactured in the United States than for a comparable Apple notebook produced in China.

Luckey introduced the question alongside a poll on July 20, drawing nearly 77,000 votes. Approximately 63 per cent of respondents indicated they would choose the US‑made option at the higher price point.

At the Reindustrialize Summit, Luckey repeated the query in person, asking attendees how many would purchase an American‑built computer at a 20 per cent premium. Despite limited visibility in the audience clip, observers estimated that more than half of the crowd raised their hands in favor.

The term "Made in USA" has specific criteria under Federal Trade Commission rules. Products must be assembled in the United States and contain virtually all components sourced domestically. Analysts note that Anduril Industries would face challenges meeting this standard without relying on foreign parts, making a 20 per cent price increase unlikely to cover full domestic production costs.

Luckey has shifted his focus from virtual reality to defense technology and cryptocurrency. His venture into US hardware manufacturing underscores a broader debate over supply chains and national security.

On X, skeptics labeled the proposal as politically motivated or economically unfeasible. Luckey responded that the issue transcends administrations and has persisted for years, noting that US dependence on foreign components remains a strategic concern.

Questions remain about potential operating systems, supply‑chain logistics and final pricing. Anduril Industries has not released specifications or timelines for a prototype.