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Netflix entering gaming arena

Has a strong base of 209 million paid users; confident of going great guns with mobile gaming too

Netflix entering gaming arena
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Netflix entering gaming arena

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New Delhi: After garnering a major chunk of the global OTT streaming revenue, Netflix has announced it is gearing up to launch games on mobile phones as it plans to diversify in newer and promising areas.

Registering a 19 per cent increase in its revenue (year-over-year) to $7.3 billion with operating income rising 36 per cent to $1.8 billion in the April-June quarter, the streaming giant said late on Tuesday that it is in the early stages of further expanding into games, building on its earlier efforts around interactivity (Black Mirror Bandersnatch) and 'Stranger Things' games.

The company, which now has 209 million paid memberships globally, is viewing gaming as "another new content category for us, similar to our expansion into original films, animation and unscripted TV."

In its letter to the shareholders, Netflix said that games will be included in members' Netflix subscription at no additional cost similar to films and series. "Initially, we'll be primarily focused on games for mobile devices. We're excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories," the company emphasised.

"Since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games," said Netflix.

The company admitted that Covid has created some lumpiness in its membership growth (higher growth in 2020, slower growth this year).

"We continue to focus on improving our service for our members and bringing them the best stories from around the world," Netflix informed.

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