Meesho, sought after app for wedding shopping

Hyderabad: Meesho, the fastest growing e-commerce app in India, has witnessed a considerable rise in the sales of both men and women's ethnic wear during the months of September and October, due to the onset of the festive and wedding season and saw a 3-fold growth in the sale of saris since October.

Andhra Pradesh is among the top 3 States with the highest number of orders for women's jewellery, kids' ethnic apparel and bridal wear last year. Today, customers are digitally-savvy and are increasingly veering towards e-commerce as a safe means to shop for their needs and largely driven by e-commerce due to the wide range of options available and the convenience of shopping from the comfort of their homes. People prefer online shopping since it offers the opportunity to shop 24/7 along with great offers and prices.

There has also been an increase in the sale of sarees leading up to the wedding season. Notably, there has been an uptake in saree orders from July 2020 with a considerable increase in sales around the wedding season beginning October since the past 2 years.