LTD.INC partners with Wrangler to launch NFTs

Mumbai: NFT market place LTD.INC has launched its first fashion campaign 'Mr. Wrangler' in partnership with denim brand Wrangler and Grammy award-winning recording artist Leon Bridges, wherein Wrangler will launch 75 digital-only NFTs, crafted around a rare denim suit made exclusively for the singer-songwriter. A second drop will feature the first-of-its-kind physical replica plus digital NFT of the suit, to be unveiled at a private New York fashion week event in September. "We are honoured to partner with Wrangler and Leon Bridges to launch the 'Mr. Wrangler' NFT collection for the brand's 75th Anniversary. The collection represents a first-of-its-kind NFT class that crosses the physical, digital and virtual worlds," Daryl Kelly, CEO of LTD.INC. told Bizz Buzz.

"Over the last year, we have been forging partnerships with well-established artists, brands and creators to help them step into space and craft thoughtful NFT collections that bridge the gap between the physical and virtual economies, allowing them to connect with their audiences in new and exciting ways," he added. In addition to owning the art, each 'Icon' NFT gives collectors access to digital communities, a virtual metaverse wearable and one VIP pass to a by-invitation-only, private performance by Leon Bridges at New York fashion week in September. "This journey began when Leon Bridges reached out for a custom heritage denim suit from Wrangler," said Sean Gormley, Global Creative Concept Director at Wrangler. "Exciting innovation is happening at the intersection where the physical meets the digital and where craftmanship meets technology.