JBL, an audio brand from HARMAN, announced the launch of its 50-day digital campaign for this festive season. The campaign, ‘Perfect Sound for Every Mood,’ highlights the feature of its product, JBL Active Noise Cancellation headphone. Also, the brand has partnered with leading banks to offer cashback deals that will be available till November 20, 2023. Under the deal, customers will get up to 25 per cent instant cashback or one EMI free, and no cost EMI on JBL products worth above 2,999.
JBL in a release said, “Unlike traditional advertising methods, this year’s JBL Diwali campaign takes a content-driven approach, engaging with consumers through digital platforms. The campaign leverages the power of relatable creative content to connect with the target audience via varied cohorts.”
Additionally, JBL has deployed the ‘Mute the World with Perfect Sound’ campaign across major airport terminals in Hyderabad, Delhi, Mumbai, Kolkata, and Bangalore. The campaign highlights JBL’s flagship premium noise cancellation products. JBL has partnered with CricBuzz to launch the ‘Mute the World Performer’ segment.
