iPhone 17 Series Launch Date Leaked: Apple Likely to Unveil New Lineup on September 9
Apple’s iPhone 17 series is likely to launch on September 9, 2025, with pre-orders expected by September 12 and official sale from September 19. Here’s everything expected at the Apple September launch event.
Apple is expected to unveil the iPhone 17 series on September 9, 2025, with major design upgrades and performance improvements across the lineup.

According to recent leaks from reliable sources, Apple is expected to debut the highly anticipated iPhone 17 series on September 9, 2025. The tech giant has not formally announced the launch date, but a number of sources now suggest when the iPhone 17 lineup may be released, along with approximate dates for pre-order and sale.
📅 Anticipated iPhone 17 Launch Schedule
iPhone-ticker.de, a German publication, claims that Apple has scheduled its September keynote presentation for Tuesday, September 9. This confirms what Mark Gurman of Bloomberg had previously predicted, which was that the event would take place on September 9 or 10.
After the launch, pre-orders are anticipated to open on Friday, September 12, and the actual sale may start on Friday, September 19, one week later. The timing closely resembles Apple's customary launch pattern, even though the company has not yet formally confirmed these dates.
"📱" Expectations for the September 2025 Apple Event
With the iPhone 17 lineup, Apple plans to release four new iPhone models:
- iPhone 17.
- The iPhone 17 Air has replaced the previous "Plus" model.
- iPhone 17 Pro
- iPhone 17 Pro Max
The iPhone 17 Air, a significant advancement in Apple's form factor strategy, is anticipated to steal the show among the highlights thanks to its incredibly thin design. Significant design changes are also rumoured for the Pro and Pro Max models, which include an updated camera module, an aluminium frame, and anti-reflective glass on the front display.
There are rumours that the new A19 chip will power all four models, with the Air and Pro models apparently having 12GB of RAM for better performance and economy.
Anticipated Future Product Launches
Apple is anticipated to release the following in addition to the iPhone 17 series:
- Apple Watch Series 11
- SE 3 Apple Watch
- Apple Watch Ultra 3
- The AirPods Pro 3 could be
Additionally, Apple is expected to roll out the iOS 26 update, with the stable version likely to arrive about a week after the iPhone 17 models go on sale.
Final Word
While fans and industry watchers await the official invite from Apple, the leaked schedule strongly hints at a September 9 unveiling. With a redesigned lineup and performance-focused upgrades, the iPhone 17 series could be Apple’s biggest iPhone release in years.