iPhone 17 Pro, iOS 26, Apple Watch: What’s Launching in Sept?
iPhone 17 may launch on Sept 9 with pre-orders from Sept 12 and sales on Sept 19. Apple may also unveil iOS 26, new Watches, and AirPods Pro 3.
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Apple is gearing up to unveil the iPhone 17 lineup on Tuesday, September 9, 2025, according to reports circulating in tech circles. As anticipation builds for Apple’s annual fall event, new information has surfaced that outlines a clearer picture of the upcoming product rollout schedule.
Citing sources familiar with Apple’s launch calendar, German publication iPhone-ticker.de reports that the next-generation iPhone series will be introduced in the second week of September, aligning with Apple’s usual hardware announcement patterns. Bloomberg analyst Mark Gurman had also forecast the same time window, pointing to September 9 or 10 as likely dates for the company's major event.
Following the product reveal, pre-orders are expected to begin on Friday, September 12, while in-store and online availability may commence a week later, on Friday, September 19, according to industry insiders.
Apple is expected to use this platform to announce several new devices, including the iPhone 17 series, which is believed to consist of four models:
* iPhone 17
* iPhone 17 Air
* iPhone 17 Pro
* iPhone 17 Pro Max
The introduction of the iPhone 17 Air signals a significant shift, reportedly replacing the previously available “Plus” variant in the lineup.
In addition to the new smartphones, the company is also set to launch three smartwatch models:
* Apple Watch Series 11
* Apple Watch SE 3
* Apple Watch Ultra 3
Furthermore, speculation continues around the potential release of AirPods Pro 3, although no formal details have been confirmed by Apple at this time.
Major hardware changes are expected across the iPhone 17 lineup. The Pro and Pro Max models are rumored to feature a redesigned rear camera system, upgraded aluminium chassis, and anti-glare display glass aimed at reducing reflections and improving visibility.
Apple is also rumored to equip the new iPhones with the next-generation **A19 chip**, bringing enhanced speed and efficiency. The iPhone 17 Air and Pro variants are expected to include 12GB of RAM, supporting advanced multitasking and smoother performance across applications.
Alongside the hardware launches, Apple will roll out the final version of iOS 26, the latest operating system for iPhones. The stable build is likely to become available to users within a week following the iPhone 17 release.
While Apple has yet to officially confirm the dates, the consistency of these leaks with the company’s historical patterns suggests a September 9 announcement, September 12 pre-orders, and a September 19 market launch are highly probable.
