iPhone 17 Pro, Apple Watch Ultra 3, AirPods Pro 3 and More: Key Highlights From Apple’s “Awe Dropping” Event

Apple unveiled its latest lineup at the highly anticipated “Awe Dropping” event, introducing the iPhone 17 series, iPhone Air, Apple Watch Ultra 3, SE 3, Series 11, and AirPods Pro 3 with powerful upgrades in AI, health tracking, displays, and cameras.

Apple’s annual “Awe Dropping” event on September 10, 2025, brought a wave of product launches across iPhone, Apple Watch, and AirPods categories. The new devices will be available in more than 50 countries, including India, the US, the UK, Japan, the EU, and the UAE starting September 19, 2025.

Apple Watch Line-up: Ultra 3, SE 3, and Series 11

Apple Watch Ultra 3: Apple’s biggest and brightest display yet, with up to 42 hours of battery life (extendable to 72 in Low Power Mode). Supports 5G and two-way satellite communication, making it ideal for outdoor adventurers. Health features include hypertension alerts, Sleep Score, and Workout Buddy powered by Apple Intelligence. Available in natural and black titanium.

Apple Watch SE 3: Runs on the S10 chip for faster performance and efficiency. Features Always-On display, fast charging, 5G support, and advanced health tracking such as sleep apnea alerts and wrist temperature monitoring. Comes in 40mm and 44mm aluminum cases, in midnight and starlight finishes.

Apple Watch Series 11: Slimmer than ever, with 24-hour battery life, 5G connectivity, ECG, blood oxygen, and hypertension monitoring. Runs on watchOS 26 with the new Liquid Glass interface, gesture controls, Live Translation, and redesigned watch faces.

All models are eco-friendly, using recycled cobalt batteries, renewable energy in production, and recyclable packaging.

iPhone 17 Series: Pro Performance and AI Power

Apple launched four new iPhones: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, all running iOS 26 with Apple Intelligence, offering on-device AI features for translation, messaging, and photo recognition.

iPhone 17 Pro & Pro Max:

• Powered by the A19 Pro chip (3nm) with a 16-core Neural Engine.
• ProMotion OLED displays — 6.3-inch (Pro) and 6.9-inch (Pro Max), 3,000 nits peak brightness.
• Ceramic Shield 2 protection and improved vapor chamber cooling.
• Triple 48MP camera system, with Pro Max supporting 8x optical zoom and up to 40x digital zoom. Front camera upgraded to 18MP with Centre Stage.
• Enhanced ProRes RAW, Apple Log 2, and genlock video recording.
• Longer battery life with 50% charge in 20 minutes via 40W USB-C.

iPhone Air:

• Slim at 5.6mm, 6.5-inch OLED display with 120Hz ProMotion.
• Powered by A19 Pro + C1X modem for faster connectivity.
• 48MP rear + 18MP front cameras, with up to 27 hours of video playback.
• Offered in space black, cloud white, light gold, and sky blue.

iPhone 17 (Standard):

• Runs on A19 chip, 6.3-inch 120Hz display.
• Dual 48MP rear cameras with 2x telephoto and OIS.
• 18MP front camera, IP68 water resistance, and storage options up to 512GB.

AirPods Pro 3

The AirPods Pro 3 arrive with a new design, foam-infused tips in five sizes, and improved sound, health monitoring, and real-time translation support. Perfect for both everyday use and workouts.

Availability

Pre-orders opened right after the event.

Global rollout starts on September 19, 2025.