iPhone 17 launch on Sept 9: Apple Watch Ultra 3, AirPods updates expected

Apple is preparing to unveil its iPhone 17 lineup on September 9 at its highly anticipated annual event, where multiple new devices are expected to be introduced. Alongside the flagship smartphones, reports indicate that the company could debut the second-generation AirTag, bringing its first major update to the tracking accessory since 2021.

According to a report from 9to5Mac, Apple is planning to introduce the AirTag 2 during the same event that will showcase the iPhone 17 series, including the redesigned iPhone 17 Pro models and a lighter iPhone 17 Air variant. Bloomberg’s Mark Gurman has also suggested that development on the AirTag successor is nearly complete, reinforcing speculation about its imminent launch.

The AirTag 2 is expected to feature upgraded ultra-wideband (UWB) technology, potentially matching the capabilities of Apple’s iPhone 15 series chips. This enhancement could improve precision tracking and expand detection range. Apple is also reportedly addressing privacy concerns by redesigning the speaker system, making it harder to tamper with or disable. Despite the internal improvements, the tracker is unlikely to see a significant design change, as Apple aims to maintain compatibility with existing AirTag accessories such as keychains and holders.

The current AirTag, released in April 2021, remains popular among travelers and consumers who use Apple’s Find My network to locate personal belongings, from luggage to keys. Since its launch, competing products like JioTag Air have also integrated with Apple’s tracking network, broadening the ecosystem of devices that can be located through iPhones.

In addition to the iPhone 17 lineup and AirTag 2, the September 9 event is expected to include new versions of the Apple Watch Ultra and AirPods Pro, continuing the company’s yearly refresh cycle across its accessory portfolio.