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iPhone 17 Launch Countdown: What to Expect and Your Guide to the September 2025 Reveal
Apple is expected to unveil the iPhone 17 series—featuring the new Air model, A19 chip, and revamped camera system—between September 8 and 12, with releases likely starting September 19, 2025
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Apple's signature iPhone announcement is drawing near—mark your calendars! The iPhone 17 lineup is likely to be revealed in early to mid-September 2025, with an unveiling event expected between September 8 and 12, following Apple’s established pattern of Monday–Wednesday launches.
If history repeats itself, preorders would begin later that week—on Friday, September 12—followed by in-store availability around September 19.
This year’s lineup is rumoured to include:
- iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max**
- An ultra-thin iPhone 17 Air, set to replace the Plus model
Key anticipated upgrades:
- Full-width dual-tone camera bar for a refreshed look
- 120 Hz displays across the range, with Pro models offering always-on and variable refresh tech
- Enhanced cameras: a universal 24 MP front sensor, and 48 MP telephoto on Pro models
- The latest A19 and A19 Pro chips, plus RAM boosts up to 12 GB for smoother multitasking
