iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max Launch: Keynote, Pre-Order, and Sales Dates
Apple is gearing up to unveil the iPhone 17 lineup in September 2025, with four variants — iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Here are the expected launch, keynote, pre-order, and sale dates.
Apple’s upcoming iPhone 17 series is expected to debut in September with four models, including the sleek new iPhone 17 Air.
Apple is set to reveal its much-awaited iPhone 17 series at a special September 2025 event. According to industry insiders, the lineup will feature four models — the standard iPhone 17, a slimmer iPhone 17 Air, the premium iPhone 17 Pro, and the flagship iPhone 17 Pro Max.
While Apple has not officially confirmed the dates, past launch patterns and reports from analysts offer a likely timeline for the iPhone 17 rollout.
Expected iPhone 17 Series Timeline
- August 26, 2025 – Apple is likely to announce the official keynote date, with invitations expected to go out to select media outlets.
- September 9, 2025 – Tentative launch event date at Apple’s Cupertino headquarters. Alongside the iPhone 17 lineup, Apple may also unveil Apple Watch Series 11, Watch Ultra 3, and refreshed AirPods Pro.
- September 12, 2025 – Pre-orders for the iPhone 17 series could begin on this Friday following the keynote.
- September 15–16, 2025 – The rollout of iOS 26 is expected during this week.
- September 19, 2025 – Official sales of the iPhone 17 series may begin worldwide, aligning with Apple’s usual Friday release cycle.
iPhone 17 Price Expectations
India: Prices are likely to start around ₹79,900, with Pro models carrying higher price tags compared to last year.
United States: The entry-level iPhone 17 is expected to be priced around $899.
UAE: Starting prices may hover around AED 3,799.
Industry experts suggest the price hike could be attributed to global trade tensions and increased manufacturing costs in China, driven by geopolitical challenges.
What to Expect from iPhone 17
- Four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max.
- Sleek design: Introduction of the ultra-slim iPhone 17 Air, replacing the Plus variant.
- Enhanced performance: Powered by Apple’s next-generation chip and iOS 26.
- New ecosystem products: Apple Watch Series 11, Watch Ultra 3, and updated AirPods expected at the launch event.
Apple’s iPhone 17 series is shaping up to be one of the most significant launches of the year, combining refined design, powerful upgrades, and expanded product ecosystem. As always, Apple’s September keynote will set the tone for the global smartphone market.
