iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max Coming This September: Full Details
Apple may launch the iPhone 17 series on Sept 9, 2025. All 4 models and Apple Watch Series 11 expected. Pre-orders may start Sept 12.
image for illustrative purpose
Apple Inc. is reportedly planning to hold its annual product launch event on Tuesday, September 9, 2025. According to German technology site iPhone Ticker, the date was communicated to mobile carriers in Germany to aid in preparation for promotional and operational readiness.
The launch event is expected to reveal the full iPhone 17 lineup. As per insider information, pre-orders for the new models may commence on Friday, September 12, with deliveries and in-store availability beginning Friday, September 19.
The September keynote is anticipated to introduce four distinct models:
* iPhone 17
* iPhone 17 Pro
* iPhone 17 Pro Max
* iPhone 17 Air
The iPhone 17 Air is projected to replace the former Plus variant and may cater to users who prefer slimmer and lighter devices without losing core functionality.
Reports suggest that iPhone 17 Pro models might undergo design modifications on the rear panel, along with a possible repositioning of the Apple logo. These cosmetic changes may align with a broader design overhaul.
Additionally, there is speculation that Apple could alter its release strategy. Future launches might see the Pro series released in September, with non-Pro variants such as SE or Air launching in the Spring season. If adopted, this would make the iPhone 17 lineup the last to feature all major models in a unified September event.
Apple is also expected to debut the Apple Watch Series 11 at the same event. Following past patterns, the new smartwatch could become available for pre-order on the announcement day, with shipping commencing shortly after.
Although Apple has not formally confirmed the event date, September 9 aligns with the company’s typical launch schedule and avoids significant global observances like September 11. Invitations to the media and further official announcements are anticipated in the coming weeks.
