Instagram Now Lets Users Fine-Tune Their Reels Algorithm: Here’s How It Works
Instagram now lets users fine-tune their Reels algorithm by selecting interests, reducing unwanted topics, and personalising content for a better viewing experience.
Instagram introduces new tools to customise the Reels algorithm based on user interests.
Instagram has introduced a new feature that allows users to take control of the Reels algorithm and customise what appears on their feed. With Reels becoming one of the platform’s most-watched formats, users have often criticised the algorithm for repeatedly pushing similar content. Now, Instagram is giving users more direct control over what they want to see — and what they don’t.
The platform says the update is part of its effort to offer “meaningful ways” for people to personalise their experience. Powered by AI, the new tool helps users easily manage and adjust the topics they prefer in the Reels tab, resulting in a more tailored viewing experience.
How the New Reels Controls Work
In the Reels section, a new symbol will appear in the upper right corner for the users — two tiny lines along with hearts. When the users click on this symbol, a list of subjects is shown that Instagram thinks correspond to the user’s preferences. Then, the users can select the topics they want to see more or less, thus permitting the algorithm to change instantly.
Users can:
View their top interests
Add or remove topics
Search for specific categories
Reduce or increase the frequency of certain types of content
Reel recommendations will then refresh based on these preferences.
Instagram has also added a unique sharing option: users can now share their personalised Reels interests to their Stories, giving followers a glimpse into the type of content they enjoy.
Availability
The feature is currently available in the United States and will roll out globally in English soon. Instagram also plans to expand similar customisation options to the Explore page and other sections of the app over time.
