India’s neckband mkt declines 9% in 2022

New Delhi: Indias neckband market shipments declined 9 per cent (on-year) in 2022 primarily due to seasonality and rising competition between hearable types, a report said on Wednesday.

Homegrown boAt led the market with a 27 per cent share, while OnePlus and realme took the second and third spots, respectively. Indian consumers now prefer Truly Wireless Stereo (TWS) devices over neckbands, especially due to their sleek design, features and affordable prices.

However, the demand for neckbands is still strong in the Indian market as many consumers use neckbands as a secondary device that is affordable, ideal for longer usage and suitable for applications like running, workout and travelling, according to Counterpoint Research.