GTA 6 Likely to Command $70–$100 Price Tag, Says Take-Two—GTA V Sales Hit 215M
Take-Two reveals plans to price GTA 6 with a premium mindset—aiming for $70–$100 tiers—promising value to match. Meanwhile, GTA V sales have slowed at 215M units, but GTA Online remains strong, and RDR2 is climbing with 77M sold
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Take-Two Interactive, the parent company of Rockstar Games, shared key insights during its Q1 2026 earnings call. CEO Strauss Zelnick emphasized their pricing philosophy for Grand Theft Auto VI (GTA 6), stating:
“Our goal is to deliver more value than what we charge,"
hinting at possible premium pricing supported by exceptional game quality.
Key Highlights:
GTA VI Pricing Strategy: Though no specific price was disclosed, industry analysts anticipate a base price ranging from $70 to $80, with premium editions possibly rising to $100 or more.
GTA V Sales Slowdown: The iconic GTA V has slowed down, sitting at 215 million copies sold as of May, yet below the target of 220 million. Nevertheless, the overall GTA franchise continues to grow, now tallying a whopping ~~455 million copies overall.
GTA Online Momentum: Continued strong performance, marked by a surge in spending through Shark Cards, GTA+ subscriptions, and a 50% increase in new player engagement year-over-year.
Red Dead Redemption 2 Update: Sales crossed 77 million copies, contributing to a total of over 104 million units sold across the Red Dead series.
