Samsung's upcoming Galaxy S26 likely to see 1st price hike in 3 yrs

Seoul: Samsung's upcoming Galaxy smartphone is expected to see its first price increase since 2023, industry watchers said on Wednesday, amid a global rise in memory chip prices fuelled by the artificial intelligence (AI) boom.

The South Korean tech giant plans to host the Galaxy Unpacked 2026 event in San Francisco on February 25 (US time) under the theme "The Next AI Phone Makes Your Life Easier," where the company is widely expected to unveil the Galaxy S26, the latest in its flagship lineup, reports Yonhap news agency.

Samsung Electronics has held the price of its main Galaxy models steady since 2023, but industry watchers say an adjustment appears inevitable for the Galaxy S26 series due to higher memory costs.