Samsung Taps Perplexity AI for All Devices – What It Means for Users
Samsung is integrating Perplexity AI across its devices, starting with Galaxy S26. Discover how this move could transform your smartphone experience with smarter search and virtual assistant features.
Samsung teams up with Perplexity AI to power future devices
Samsung Electronics is reportedly close to sealing a major investment and integration deal with Perplexity AI, a fast-rising generative AI startup, according to Bloomberg sources. This move could reshape Samsung's device ecosystem, placing Perplexity’s AI-powered search technology at the center of user experience across smartphones, tablets, and more.
Key Features Under Discussion
Insiders say the deal includes:
- Pre-installing Perplexity’s assistant app on upcoming Galaxy devices, starting with the Galaxy S26.
- Integrating Perplexity’s search features directly into the Samsung Internet Browser.
- Enhancing Samsung’s Bixby voice assistant with Perplexity’s AI capabilities.
- Making Perplexity the default assistant option on future Galaxy devices.
Samsung is expected to unveil parts of this AI overhaul later this year, though final details are still being discussed.
Big Investment in AI
In addition to the software partnership, Samsung is also preparing to become a lead investor in Perplexity’s next funding round. The AI company is reportedly seeking $500 million at a valuation of $14 billion.
This partnership would help Samsung reduce its reliance on Google’s search engine and move toward a more diversified AI ecosystem—similar to Apple’s evolving AI strategy.
Perplexity's Growing Influence
For Perplexity, this could be a breakthrough mobile deal. The startup recently partnered with Motorola and launched Perplexity Labs, an AI-powered research and data visualization tool. Labs allows users to generate dashboards, tables, and code-backed research with minimal effort and is currently available on Android, iOS, and the web.
Could Apple Also Join In?
Bloomberg also reported that Apple is in early talks with Perplexity as a potential alternative to Google Search and ChatGPT integration in Siri. Apple SVP Eddy Cue confirmed the company's interest, although it's unclear how Samsung’s move might affect these discussions.
Conclusion:
Samsung’s potential integration of Perplexity AI could usher in a smarter and more dynamic user experience across its devices. With both tech giants and startups exploring AI partnerships, the future of mobile assistants is evolving fast.
