Nothing Phone 3 launch confirmed, posing a challenge to OnePlus 13

New Delhi: London-based tech startup Nothing is gearing up to launch its highly anticipated Phone (3), with a bold ambition to directly compete with the likes of OnePlus 13 in India’s fiercely competitive smartphone space. The announcement marks another strategic move by Carl Pei, the co-founder of both OnePlus and Nothing, to disrupt the premium smartphone segment with innovation-first design and clean software experience.

A Minimalist Challenger Returns

Nothing has carved out a unique identity with its transparent aesthetics and glyph interface, offering a refreshing contrast to the conventional smartphone look. While the previous generation focused on standing out visually, the Phone (3) is expected to double down on performance, camera improvements, and AI-powered software refinements—all without inflating the price tag.

Launch Timeline & Teaser Hints

While the company hasn’t revealed an exact date, industry insiders and teaser drops suggest a mid-July 2025 launch window. Carl Pei himself hinted at significant upgrades in the upcoming device during a recent Q&A, suggesting that Nothing will maintain its design-first philosophy while closing the hardware gap with bigger players.

Competing With Giants

The OnePlus 13, slated for a later launch this year, is expected to feature top-tier specs and advanced AI features. However, Nothing Phone (3) could undercut it by offering a similar flagship-level experience at a lower price point, especially focusing on clean Android, fast updates, and an ad-free user interface.

Nothing’s strategy has always leaned toward delivering just what users need—no bloat, no flash-for-the-sake-of-it, just a seamless experience. If the company holds that course, Phone (3) might be the wild card in this year’s premium smartphone battle.

What to Expect

Early leaks and expectations include:

Upgraded Glyph interface with customizable lighting

Improved dual camera system with better low-light performance

Snapdragon 8 Gen 3 chip or equivalent

120Hz AMOLED display

Android 15 with Nothing OS 3.0

Market Outlook

Nothing’s phones have performed surprisingly well in India, thanks to their blend of unique design, competitive pricing, and a cult-like following among tech-savvy users. With Phone (3), the brand could strengthen its foothold further, especially among younger buyers who want performance without the clutter.