From Midlands to Silicon Valley: Yugen Agency’s Climate-Only Creative Journey

What does it take to become one of the world’s most trusted creative partners for climate companies? For the Yugen Agency, the answer starts in Birmingham, UK and reaches across 18 countries, including the heart of Silicon Valley.

Yugen is not any average design studio. It is one of the few in the world working exclusively with climate-focused companies, from cutting-edge carbon removal teams to clean energy pioneers and circular economy leaders. Since its founding, Yugen has helped these changemakers raise over $19 million and gain recognition globally, thanks to its deep focus and founder-first approach.

More Than a Design Studio: A Partner for Climate Innovation

Unlike traditional agencies, the Yugen agency doesn’t split its attention across industries. Its entire model is built to support climate founders who are building real solutions for a livable future. These are companies at the edge of climate tech, environmental finance, energy transition, sustainable manufacturing, and beyond.

The agency’s work goes far beyond visual identity. Yugen delivers strategic brand foundations, investor-ready pitch decks, sharp landing pages, and product design systems that help founders move with speed and purpose. Whether it's shaping a brand story or designing assets for a public launch, every detail is crafted to drive real-world traction.

A New Approach by Yugen: The Bloom

One of Yugen’s most successful initiatives is Bloom, a 6-week sprint designed for climate startups that need to launch with confidence. Bloom is not just about affordability; it’s about velocity and focus.

In just six weeks, startups walk away with a complete brand system, a clear pitch deck, and a high-converting landing page. These aren’t stripped-down deliverables - they are crafted with the same strategic insight and design quality that Yugen brings to all of its work.

It was built to meet the urgency of climate solutions. In 2024 alone, it supported over 50 companies across 12 countries, helping them attract funding, land pilots, and enter new markets.

Built in the Midlands, Trusted Worldwide

Yugen’s roots are in Birmingham, where it began as a small studio with a bold mission to give climate founders the creative power they need to lead. Today, that mission continues with clients across Europe, North America, and Asia - including high-growth startups in Silicon Valley.

The agency has worked with companies that have gone on to win global grants, secure top-tier VC funding, and be shortlisted in competitions like the $100 million XPrize for carbon removal. One such client is Airhive, which is now a leader in the space and credits Yugen’s early-stage brand work as a key part of their growth.

Certified for Impact: A B Corp with Purpose

In 2025, Yugen achieved B Corporation certification with a score of 102.1, well above the global average. This reflects the agency’s deep commitment to climate action not just in client work, but in how the team operates internally and contributes to community causes.

Becoming a B Corp wasn’t a shift in focus for Yugen, but rather a recognition of how they’ve always worked. Their process, integrity, transparency, and a deep sense of responsibility, naturally made it easier for them to meet the rigorous standards of certification.

Scaling with Strategic Support: Tobin Capital Partnership

As Yugen scales its impact, it has joined forces with Tobin Capital, led by award-winning entrepreneur Luke Tobin. Known for growing fast-moving creative companies, Tobin brings mentorship, strategic guidance, and the operational backbone Yugen needs to serve even more climate innovators.

This partnership supports Yugen’s long-term vision to build the global creative engine for climate solutions.

Yugen's Flexible Services for Founders on the Mission

Yugen’s core offerings are designed for different stages of growth:

• Bloom: A 6-week sprint for early-stage startups that need brand, deck, and landing page support before launch or fundraising.
• Forge: An 8-week brand foundation sprint to set strategic direction and visual identity.
• Ascend: A 12-week engagement that includes brand, product design, and launch materials.
• Tailwind: Ongoing creative support for funded startups scaling across new markets.

The agency’s approach is fast, thoughtful, and founder-friendly. Every project is managed with clarity, momentum, and deep understanding of the climate space. That’s why their client referral rate remains at 100%.

The Journey Ahead

Yugen’s journey from Birmingham to Silicon Valley is more than just global expansion. It reflects a way of working rooted in clarity, trust, and responsibility.

As co-founder River Matthews puts it, "When you choose to work only on climate, you see just how powerful deep focus and values-driven design can be."

Their approach hasn’t just built brands, it's helped build companies that matter.

With strong values, a clear mission, and the right partners, Yugen is showing what a climate-only creative agency can really do.

To explore their work, visit Yugen Agency