Flipkart Big Billion Days Sale to Start September 23: iPhone 16 Pro Max May Drop Below ₹1 Lakh

Flipkart has officially announced that its highly anticipated Big Billion Days Sale will kick off on September 23. Ahead of the event, the e-commerce giant teased major tech deals, including a significant price cut on Apple’s iPhone 16 Pro Max.

Promotional material from Flipkart indicates that the iPhone 16 Pro Max will be available “from xx,xxx,” strongly suggesting the price will drop below ₹1,00,000 for the first time. The device originally launched at ₹1,44,900 for the 256GB variant. The discount is expected to be part of a limited-time offer, with prices likely fluctuating throughout the sale.

This offer arrives at a critical juncture, as Apple is expected to unveil the iPhone 17 series on September 9. Following the announcement, the iPhone 16 Pro models are likely to be discontinued, cutting off fresh stock for third-party sellers. The Flipkart deal may represent one of the final opportunities to purchase the iPhone 16 Pro Max at such a reduced price.

Besides the iPhone 16 Pro Max, Flipkart is expected to offer deals on the iPhone 16, Samsung Galaxy S24, and a broad range of consumer electronics and home appliances, including Intel-based PCs, 55-inch smart TVs, and front-loading washing machines.

Additionally, Flipkart will partner with Axis Bank and ICICI Bank to offer a 10% instant discount on credit card and EMI purchases. Other benefits include no-cost EMI options, UPI promotions, product exchange offers, and Pay Later services. Flipkart Plus members can also look forward to exclusive deals via the SuperCoins reward programme.

With high demand anticipated, buyers targeting Apple’s flagship smartphone are advised to act fast once the sale begins.