Firms could boost revenue by 13% by harnessing data

Hyderabad: Organisations in India that harness the power of data can grow their annual business revenue by 13.6 per cent on average. For large organisations, this is equivalent to Rs 7,451 million in additional annual revenue, according to a report.

The Demystifying Data 2022 report, commissioned by AWS and prepared by Deloitte Access Economics, surveyed 521 senior business decision-makers in Indian organisations.

More than half (63 per cent) of organisations surveyed in India shared that effectively capturing and analysing data can lead to improved productivity, followed by increased sales and revenue (60 per cent), and improved customer experiences (56 per cent). However, the report found that despite the growing importance of data capabilities in an increasingly digital world, 93 per cent of organisations in India are still in the basic and beginner stages of data maturity.