Creative Cloud Gets Smarter: Adobe Introduces Powerful New Features and Firefly App for Creators

Today, at its MAX London creativity conference, Adobe introduced more than one hundred all-new innovations across its Creative Cloud applications that enable creative professionals to work faster, more precisely and with more control.

Artists can quickly initiate their designs using Text to Pattern in Illustrator, quickly scan through terabytes of video content with Media Intelligence in Premiere Pro, speedily edit using turbo-powered Remove Background in Photoshop and expedite font finding using over 1,500 new trending fonts such as Helvetica and Gotham.

Adobe also revealed the new Firefly app, which offers creative professionals a one-stop home for AI-enabled content ideation, creation and production. Firefly uses Adobe's commercially viable creative AI models – such as the new ultra-realistic Firefly Image Model 4 and new Firefly Video Model – and now offers creators the option to experiment in alternative aesthetic styles with models from partners like Google and OpenAI.

Photoshop updates bring a mix of more speed, more intelligent suggestions and working with detailed precision tools.

Express upgrades give further progressive improvements in these avenues with video, animation, and on-brand tools to allow one's creations to be more truly complete with one's images, illustrations, and clips.

Illustrator updates bring new AI-generation tools as well as more speedy performance.

InDesign updates bring new Firefly-driven image generation as well as productivity features such as conveniently converting PDFs to InDesign files.

Lightroom updates bring new features for editing and sharing images on the desktop and in the mobile app.

Premiere Pro updates bring tools for creating, editing and finding footage at lightning speed.

Adobe sees AI agents as strong and effective resources for creative professionals like they are today with generative AI.

AI, instead for, should supplement rather than replace human creativity, according to Adobe. The company adds that generative AI development can be simply done responsibly, initially by respecting the rights of creators.