Hyderabad: Toonsutra has launched a webtoon app that can be accessed and enjoyed by all Indian android and iOS-users. Webtoon platforms have become an explosive phenomenon across the world growing to $4.7 billion in 2021 and projected to exceed $60 billion a year by 2030.
The digital media startup spun out last year from Graphic India – an original character entertainment company. Validating the timing and the potential this opportunity presents for the Indian webtoon market, Sony Innovation Fund recently became an investor in Toonsutra.
Through the Toonsutra app, comic fans can consume some of the best global and local comic content and stories in Hindi, Tamil, Telugu and English languages in easy-to-read vertical scroll format optimized for mobile. Content in Bengali, Marathi, Malayalam and Kannada will also be available soon.
“Toonsutra plans to spark a new wave of pop-culture entertainment across India connecting millions and building the largest community of fandom across comics, webtoons, animation, genre and fiction,” said Sharad Devarajan, Co-Founder and CEO of Graphic India.
