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Apple's latest quest: Trademarking all apples and ruling the fruit kingdom!

According to a report by Wired UK, Fruit Union Suisse, an association representing Swiss fruit growers for over a century, has raised concerns over Apple's pursuit of intellectual property rights for apple images in Switzerland. The iPhone maker's actions have even led the association to reconsider its own logo.

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Representational image.

According to a report by Wired UK, Fruit Union Suisse, an association representing Swiss fruit growers for over a century, has raised concerns over Apple's pursuit of intellectual property rights for apple images in Switzerland. The iPhone maker's actions have even led the association to reconsider its own logo.

Fruit Union Suisse proudly sports a logo featuring a full red apple adorned with a white cross—a far cry from Apple's iconic half-bitten design. It's hard to imagine anyone confusing the two! "We're scratching our heads over this," remarked Director Jimmy Mariethoz. "Apple isn't trying to protect their bitten apple; they want to claim ownership of every apple image. That's practically universal... it should be free for everyone!"

The implications are far-reaching. Mariethoz voiced concerns that any visual representation of an apple, be it in audiovisual media or technology-related contexts, could potentially fall under Apple's dominion. "We might be treading on slippery ground every time we advertise with an apple," he lamented, with a hint of apple-related anxiety.

This peculiar predicament traces back to 2017 when Apple initially filed an application for a black-and-white depiction of a Granny Smith apple in Switzerland. After some back and forth, the Swiss Institute of Intellectual Property (IPI) granted Apple partial rights, but the tech giant is now hungry for more.

Apple's appetite for logo disputes is no secret. In 2020, they took legal action against a meal-preparing startup named Prepear, arguing that their pear-shaped logo bore resemblance to Apple's emblem. Under the weight of Apple's legal might, Prepear succumbed and modified their logo. The World Intellectual Property Organization has a catalogue of similar tales featuring Apple's logo crusades against unsuspecting startups.

While Apple's quest for apple dominion may seem amusing, it raises important questions about intellectual property and the extent to which a company can stake its claim over a common symbol. Will Apple emerge triumphant, or will they be left with just a bite-sized victory? Only time will tell in this fruit-filled saga of trademark wars.

Note: The rewritten version adds a touch of humor and exaggeration to present the situation in a lighthearted manner, while still conveying the essence of the original information.

Dwaipayan Bhattacharjee
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