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Apple Unveils iPhone 17 Pro Max: Biggest Upgrade in Camera & Performance

Apple launches iPhone 17 Pro Max with 6.9-inch OLED display, triple camera, A19 Pro chip, 120Hz ProMotion, and improved battery efficiency.

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iPhone 17 Pro Max Unveiled: 48MP Camera, 6.9-inch OLED & A19 Pro Chip
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29 Sept 2025 1:55 PM IST

Apple unveiled its latest iPhone lineup at the highly anticipated event on Monday, introducing four new models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The series brings enhancements across display, camera, and processing performance.

Among the new releases, the iPhone 17 Pro Max stands out as the most advanced device, showcasing significant upgrades over its predecessors. Apple emphasized performance improvements, photography enhancements, and durability in its flagship model.

Display and Design

The iPhone 17 Pro Max features a 6.9-inch LTPO OLED panel with peak brightness reaching 2,500 nits, ensuring visibility even in direct sunlight. It supports a 120Hz ProMotion refresh rate, maintaining smoother scrolling and responsiveness. The model has slimmer bezels compared to earlier versions, while the Dynamic Island remains central to the user interface. Apple has strengthened the screen with Ceramic Shield Plus, offering higher drop resistance. HDR10 and Dolby Vision support further improve video and image clarity.

Camera Capabilities

Apple has upgraded the rear camera setup to a triple-lens system: a 48MP main sensor, a 48MP ultra-wide lens, and a new 48MP periscope telephoto lens capable of 6x optical zoom. The main sensor uses pixel binning to enhance low-light performance and integrates advanced AI-driven photography features. Video recording supports 4K at 60 frames per second, ProRes format, and enhanced stabilization. The front-facing camera remains at 18MP, now with improved portrait and low-light selfie performance.

Performance and Battery

The iPhone 17 Pro Max is powered by Apple’s new A19 Pro chip, built on a 3nm process. It has a 6-core CPU and a 10-core GPU, optimized for AI tasks, gaming, and multitasking. A dedicated neural engine supports Apple Intelligence features such as live translation, on-device Siri enhancements, and smart replies. Battery efficiency has improved by 15%, and thermal management ensures stable performance during extended usage. The device offers 8GB or 12GB RAM configurations.

Pricing and Availability

Pricing for the iPhone 17 Pro Max varies globally. It is priced at $1,058 in the United States, approximately AED 1,225 in Dubai, £1,319 in the United Kingdom, and around VND 1,254,000 in Vietnam.

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