Apple unveils 2025 'Pride Collection' ahead of Pride Month

Apple is celebrating Pride Month early this year with the launch of its vibrant new Pride Collection 2025, featuring a limited-edition Apple Watch band, an animated watch face, and dynamic wallpapers for iPhones and iPads.

The star of the collection is the Pride Edition Sport Band, crafted from colorful strips molded into unique, eye-catching patterns. Available in three sizes—40mm, 42mm, and 46mm—and in two lengths (S/M and M/L), the band is priced at ₹4,500. It can now be ordered online via Apple’s website or the Apple Store app and will be available in stores next week.

To match the band, Apple is also rolling out the Pride Harmony watch face and wallpapers. The watch face features animated rainbow stripes that move when you raise your wrist. Similarly, the wallpapers for iPhone and iPad react subtly to user interaction—shifting as you lock, unlock, or move the device.

These features will be included in upcoming software updates: watchOS 11.5, iOS 18.5, and iPadOS 18.5.

Beyond design, Apple continues its tradition of supporting the LGBTQ+ community by donating to organizations that promote equality and inclusivity around the globe.

With this new collection, Apple once again blends style with solidarity, celebrating diversity and the freedom to express one’s identity.