Apple September Event 2025: 5 Major Announcements Fans Can Expect

Apple fans are preparing for the eagerly awaited event, which is anticipated to take place in the second week of September. The showcase will highlight Apple's most recent innovations by revealing the iPhone 17 series, Watch Series 11, Watch Ultra 3, iOS 26, and numerous other updates.

1. The iPhone 17 Series

Four models will be available in the iPhone 17 lineup: the iPhone 17, iPhone 17 Air, iPhone 17, and iPhone 17 Pro Max. It is anticipated that all models will have ProMotion screens with a refresh rate of 120 Hz. The Apple A19 processor will probably be found in the Air and base models, while the Apple A19 Pro chipset and significant design enhancements will be found in the Pro models.

2. Series 11 Apple Watch

The S11 processor is anticipated to power the Watch Series 11, offering enhanced efficiency and performance. Additionally, WatchOS 26 might add new AI capabilities that improve the user experience in general.

3. The Apple Watch Ultra 3

With its anti-reflective coating, support for 5G networks, and Satellite SOS capabilities, the Apple Watch Ultra 3 might improve viewing angles. Along with health-related features like blood oxygen measurement, ECG, and heart rate monitoring, it will also have the S11 processor.

4. iOS 26

With iOS 26, the conventional numbering scheme will give way to a new liquid-glass design theme. With the goal of making iOS more interactive and user-friendly, new features include Visual Intelligence, chat backgrounds, polls in Messages, Live Translation, and more.

5. Improvements to Siri

By integrating with AI technologies from OpenAI or Anthropic, Apple's virtual assistant, Siri, is anticipated to see significant improvements that will provide more intelligent responses and more seamless support across Apple devices.

With significant updates for wearables, software, and smartphones, the September event is expected to be a major reveal for Apple fans.