Apple may shift logo position in iPhone 17 Pro design update
Apple could relocate its logo in iPhone 17 Pro, placing it below a new camera bar. Major design and cooling system changes expected in 2025 model.
image for illustrative purpose

Apple could bring a distinct design shift to its upcoming iPhone 17 Pro model by repositioning the iconic Apple logo, according to images reportedly leaked and shared by 9To5Mac.
The logo, historically centered on the back panel of the iPhone, is now expected to be placed just below a newly designed rear camera layout. The modified design suggests a full-width horizontal camera bar occupying the upper section of the phone’s back, with the logo situated directly beneath it. This adjustment would be the first significant relocation of the Apple insignia since the iPhone 11.
Manufacturers of iPhone accessories are said to be reworking MagSafe-compatible cases to align with the logo's potential new position. The redesign aims to ensure the Apple emblem remains visible even when the device is enclosed in protective covers.
Alongside the logo shift, leaked renders reveal other notable design elements. The iPhone 17 Pro may adopt a completely overhauled rear camera module, eliminating the standard corner camera bump. This design move would provide a more symmetrical and uniform look across the phone’s backside.
On the hardware front, camera enhancements are anticipated. The Pro model is rumored to incorporate:
* A 48-megapixel telephoto lens for clearer zoomed images
* A 24-megapixel front camera to enhance video call and selfie quality
* Capabilities for simultaneous multi-camera video capture
In terms of performance, Apple is expected to implement a copper-based vapor chamber thermal system in place of its current graphite solution. The change is likely to provide better heat dissipation, improving performance under intensive workloads.
The iPhone 17 lineup is expected to launch later this year, potentially including a new ultra-slim variant, the iPhone 17 Air.